How Automation Can Transform Your Marketing Strategy?
- Mapping Metrics
- 6 days ago
- 3 min read
Nowadays, marketers are under constant pressure to increase sales and productivity with fewer resources by investing much less time. Fortunately, marketers have marketing automation to support them. According to an Aberdeen Group Study, marketing automation helps in increasing your conversion rate by 53% and growth rate by 3.1% when compared to non-users.
This constantly evolving technology helps marketers boost conversions, increase leads, and generate more revenue. Additionally, marketing automation streamlines processes and can eliminate tedious daily tasks.
Marketing automation has now become a critical component of today's successful marketing strategies. It has the power to boost sales productivity by 14.5%.
Marketers can finally dedicate more time to business-critical aspects of marketing strategy with the help of automation platforms. They can invest their time in being more creative, producing quality content, and engaging with customers.
Here are some examples of how marketing automation helps in marketing efforts:
You can Monitor Customer behavior in Real-Time:
With the help of marketing automation, your sales team can monitor prospects in real time. Whether the engagement happens through your social media platforms, website, or emails can be monitored, stored, and logged in your CRM.
You can use Lead Scoring for a better conversion rate:
A report from Annuitas Group highlights that using marketing automation to nurture leads is 451% more efficient. This feature allows you to set rules for aggregating and scoring lead characteristics and behaviours. As a result, you can prioritize leads and evaluate their quality. Once a lead reaches a certain threshold, you can immediately forward it to the sales team for quick conversion.
With Email Automation You can reduce Response Times:
Your sales representatives can set up their email campaigns and follow up with customers through personalized automated replies and even create your templates for any occasion with the marketing automation software.
What are the market-leading market automation tools out there in the market?
There are many tools available in the market to cater to your different needs. Let's see some of them and what they are used for:
Infusionsoft is perfect for small businesses as it helps in organizing, saving time, and increasing sales. It simplifies, creating, and executing new sales and marketing strategies. It automatizes the tasks of follow-ups, payment, contact management, and billing processes. It's now called Keap.
Bizible utilizes multichannel tracking to monitor sales and marketing metrics. It includes various metrics like keyword-level metrics for maximizing AdWords ROI, campaigning metrics, lead history, and custom reports.
Marketo is for companies building and retaining customer relationships. It is cloud-based and generates revenue through mobile marketing, leads generation, and more.
AdRoll helps in retargeting customers on social media and the web through re-engagement. It helps in retargeting cross-platform and cross-devices, transparent analytics, flexible segmentation, conversion reporting, and expert optimization. It provides customized experiences to improve marketing efficiency.
Pardot is an automated marketing tool that helps to increase revenue, increase CRM integration, email marketing, lead nurturing and scoring, and ROI reporting. It helps in reducing the sales cycle.
HubSpot is designed as an inbound marketing tool. It can turn outbound leads into inbound leads and is perfect for content marketing. Its basic inclusions are content creation and optimization, a social media package, email marketing, and a marketing analytical dashboard.
The bottom line
Marketing automation has become the need for every business to achieve the most out of their marketing efforts. It drives results by empowering your marketing team. We hope this article helps you to gain some insights.
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